Argentina

With a great career as a free lancer, Celina Amadeo is one of the most renowned telenovela producers worldwide. She contributed to Cris Morena Group with her experience, and Chiquititas, Dr. Amor, Mil millones, Rebelde Way and El refugio are some of her hallmarks. Today, as Executive VP for Dori Media Contenidos and President of Dori Media Distribution Argentina, she states that they are prepared and able to do many telenovelas for the world at the same time.

An expert in format adaptation, she was called by the Argentine businessman living in Israel, Yair Dori, to set off some action in the telenovela business. “I now fly the flag of this group,” she explains with the enthusiasm that characterizes her. “I am supporting the consultancy, know-how and business associated with the products. What I call the ‘format box’ “, she explains in this exclusive interview with ONLY TELENOVELAS, Fiction & Formats. Twenty years’ experience and almost 50 telenovelas have given her international renown. Chiquititas, Dr. Amor, Mil millones, Rebelde Way and El refugio, among others, led her to the contents area of Dori Media Group and to the presidency of Dori Media Distribution Argentina a year and a half ago.

It’s more like knowing the socio-economic level, idioms, icons, taboos and restrictions, among many other characteristics. The same with the color palette, scenery, wardrobe, lightning, studio’s use, that is to say, the “look & feel”, and a clear business model.

After Asian markets
“We are working jointly with our base in the Philippines to operate in these countries. Asian markets have female audiences that are very close to some cultural mandates that perfectly fit with the Latin American telenovela. What is ideal is to work with Chinese clients and to create customized products for them as I did at one time in Russia,” she anticipates. Facing consumers who want to watch their programs comfortably at home, but also on portable devices, Celina Amadeo, is one of the Latin American producers who has paid more attention to multi-platform models. She knows that consumers follow their favorite programs on different platforms.