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2007 TV trends:
Making user-generated content useful
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During the mid season, 414 new show shave been launched in the major TV
markets studied by NOTA. Most new programs launched from January,
1stto February, 28th 2007 were factual programs (175), followed
by fiction (123) then entertainment ones (116). But most of all,
the mid-season sees the emergence of programs that all have
simplicity in common: the simpler, the better.
The year 2007 marks the return to more basic programs in terms of form
and content, where TV viewers at the centre of programming.
Various attempts of television blogs have previously been
launched, but the trend has now spread to magazines entirely
made of images of amateur film makers. For instance in the
magazine Homemade (UK
- Channel 4), a
selection of viewers' home videos are uploaded onto the Internet
to be shown on the program, such as music samples, reality TV
shows, documentaries, or challenges. TV viewers are also at the
centre of programming in France with the launch of a new breed
of political magazines. |
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With J'ai une Question à Vous
Poser (France - TF1),
the candidates running for the elections make one to one debates with
the French population, as 100 French people question them live. The
four episodes aired on TF1 drew in more than 7 milion viewers. This
program has been sold worldwide and was already successfully adapted
by the public Spanish broadcaster TVE1.
On March, 27th Tengo una
pregunta para usted achieved a 30.3% market share among all
viewers, while TVE1 performed on average 18% in March among the same
demo group. The format, distributed by A
Prime Group, has already been optioned in Italy and grasps
interest of American broadcasters
Source: NOTA - International TV Trends Season 2006 / 2007 Volume 3
- Copyright Médiamétrie & IMCA + Médiamétrie-Médiamat
(France) / TNS Audiencia de Medios (Spain) - All Rights Reserved.
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Mid
Season TV Trends: New programs launched from January 1st to February
28th 2007
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"The
quality of our scripts and shootings, the speed and the
artistic talent that we have in Televisa, as well as the
competitiveness and the exploitation of resources with the
highest technologies are the bases for the company to
remain the leader. But above all, it's Televisa's
brand name what makes the audiences' reception easier
anywhere in the world, besides our thorough and
comprehensive melodramatic monitoring," stated Salvador
Mejía, Televisa's prestigious producer, who is in
charge of the company's drama production in Mexico, during
an interview with this magazine last year. |
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