Melodramas and telenovelas

The telenovelas genre is a passion and even an addiction in uncountable populations who find there a sort of  exhaust pipe to the reality encompassing them but at the same time an identification to which they are not alien at all.
How many markets are telenovelas consumed in? During the last decade, production and consumerism increased in Latin America, in the United States and other regions in the planet. And the effects of globalization? This question was asked throughout this second edition devoted to telenovela business in Latin America and the rest of the world, as well as the following: Which will be its future with such a multimedia explosion where a program joins conventional open television, interactive digital platforms, records (music), magazines, mobile and fixed telephones and Internet?
Most of the managers and executives looked confident and believed that telenovela is being strengthened by the technology which will make it develop in  structure but not in content, in subject-matter. Segmentation will become stronger and thematic windows will be open: humor, customs, traditional or classic and updated ones,  giving rise also to new types.
On the other hand, reality shows that technology is killing lies. The public and managers get  direct and daily reports of the product behavior so that by the end of the day, the one with the best product will take the bigger fragment from the covetable publicity cake, from a genre which is and will keep on being one of the greatest fortresses of the television channels and publicity.