Whenever the ability of a company to redesign or reinvent itself according to the need of the market is pointed out, in fact, we are talking of managers and executives who are capable of creating projects, carrying out plans, running the crisis and assumming risks towards the global competition. We introduce you to managers and executives in action.

Why do the big groups, even the major studios, reduce budgets, close companies and business divisions, while negotiations of the industry leaders go ahead towards new business patterns, towards the new calls from the markets, carry out marketing and communication activities and invest in their clients, even when they compete with one another? They have been able to settle an association called Prime Time Group, which acts as a center for some creative activities, and the party they have been holding each year at the yard of the Century Plaza Hotel in Los Angeles during the L.A. Screenings is a sign of it. For these managers, marketing activities are as vital as the best service and amenities they can offer to their clients. The announcements on the part of Comarex and of Premium Media, the product show by Globo and by Caracol International with the protagonists of their telenovelas on board were very highlighted actions. But there are some others who do not remain behind: the executives from Buena Vista International Television have offered a screening with the artists on board and then they excelled with a spectacular party where there was food, wine, champagne, tequila and shot at the target, and the spectacular Cindy Laupper show.