To Europe the biggest Latin American export cultural and entertainment products: telenovelas, fiction programs and formats.
While Europe and Asia will also present their products and projects.

The Third World Summit of the Telenovelas, Fiction and Formats Industry will gather in Madrid more than 30 experts from all the continents with TV producers, distributors and programmers. During three consecutive days they will analyze the present situation of the genre, its productions, the business course, aesthetic and technical changes as well as production and marketing schemes. They will show their products, exhibit their projects and set alliances for co-productions and purchase and sale of formats.

These some of were the speakers of the 2004 Summit in Barcelona:
• Francesc Escribano, general director of TV3 (Catalonia).
• Salvador Augustin, fiction director of TVE (Spain) with his speech Why telenovelas on public television?
• Xabi Puerta, BocaBoca’s contents director (Spain) with his speech Fiction genres and social contents.
• Gloria Saló, head of Entertainment and New Programs of Tele 5 (Spain), who coordinated the panel about Formated Reality.
• Tedy Villalba, producer of Antena 3 TV (Spain), with The success of mixed genres of fiction.
• Manuel Aldana, programming director at Digital + (Spain), with What fiction to program on thematic channels.
• Tom Roca, co-production director at TV3 (Catalonia).  He talked about Telenovelas of European production.
• Joan Bas, director of Diagonal TV (Catalonia) with Production schemes and formats and long term telenovelas.
• Ramón Colom, president of Sagrera TV and ex general director of TVE S.A. (Spain).

Special guest:
• Professor Gregorio Salvador, director of the Real Academia de la Lengua Española (Royal Academy of Spanish Language), who talked about the usage of Spanish in telenovelas and its impact n the world.
 
Other speakers:
• Carlos Bardasano, vice-president of Grupo Cisneros (Venezuela).
• Inés bacalao de Pena, vice-president of Programming at Radio Caracas Televisión (RCTV) (Venezuela).
• Camilo Cano, vice-president of Caracol International (Colombia).
• José Escalante, general manager of the international distribution company Coral International (United States).
• Silvana D’Angelo international director of Program Distribution and marketing director of Telefe International (Argentina).
• Gonzalo Cilley, director of Formats and International Production at Telefe (Argentina).
Famous producers:
• Juana Uribe, creative and producer of telenovelas, Invento  (Colombia).
• Víctor Tobi from Invento and Fremantle (European Group with offices in America).
• Roman Majestic, president of the production company AVA (Eastern Europe).
• Luis Fernández, director of Plural Entertainment (Miami), from Group Prisa (Spain).
• Fernando Acuña Díaz, Development and Content manager of Channel 13 (Chile).
• Jordi Roure, director of the Drama Area of TV3 of Catalonia, (Spain).
• José Simón Escalona, vice-president of Contents and Drama Programs at RCTV (Venezuela).
• Dora Guzman Treviño, Mexican producer of educational telenovelas.
• Carlos Orengo, director of EuroFicción (Spain).
• Javi Ana Teresa Arismendi- Venevision Productions (Grupo Cisneros).
• Peter Tinoco, producer at Venevision Productions (Grupo Cisneros).
• José L. Arismendi, producer at Venevision (Channel 4 from Venezuela).
• Jesús Alfaro, Producer at Venevision (Channel 4 from Venezuela).
• Carina Portillo, from Mortimer Producciones (Spain).
• Valentin Pimstein, from Mexico (Los ricos también lloran)
 
Authors:
• Dago García, author of Pedro el Escamoso (Colombia).
• Stella de la Rosa, writer of the Spanish telenovela Géminis (Spain).
• Robert Naprta, author of Villa Maria, the first Croatian telenovela that was presented at the summit.
• Luís Arcazo  and Josep Maria Benet i Jornet, writers of Drama series for Spanish TV.
• Carlos Lozana Dana, writer (Argentina).
• Jorge Luis Sanchez Noya’
• Jesus Calzada, and a group of authors and representatives of SOGEM (Mexico).
 
Well-known journalists and editors from the most important media worldwide:
• Claire Derville, editor of the TV and Entertainment section of the French newspaper Le Figaro.
• Olga Connor, columnist of El Nuevo Herald of Miami.
• Adriana Bruno,  journalist of the Argentinean newspaper Clarín.
• Elizabeth Hernandez from Universal of Mexico.
• Angela San Miguel from El Tiempo of Colombia.

Other important participants:
• Alpha Acosta, main actress of Morelia, a telenovela made in Miami.  
• Rosario Lacalle specialist in Audiovisual Content (Spain).
• Assumpta Roura, author of telenovelas such as Pasiones de mujer (El sexo del culebrón) (Spain).
• Sabina Karamehmedovic, editor of Dramas and Series of FTV - Television of Federation of Bosnia and Herzegovina.
• Manuela Caputi, International Sales vice-president at NBP from Portugal.
• Carmen Bodega, Sales vice-president at Europroducciones.
• Gustavo Nieto Roa, CEO at Centauro Comunicaciones.
• Jorge Arregui, A&F Associates of Mexico
• Eduardo Garcia Dominguez, Macias Group (Mexico and United States)

According to Amanda Ospina, director of the Summit and of the specialized magazines TVMAS and ONLY TELENOVELAS, Fiction & Formats “There is a great development of telenovelas and Latin American production companies towards exporting. The summit generates a unity of analysis that creates promotion strategies and sales of the genre and at the same time an ability to respond to challenges and opportunities that globalization offers”.
Product exhibition or Screening for the press and assistants. Programs and formats from different continents will be shown.
The gala breakfast  will have the presence of artists and an award ceremony in recognition of the creators and pillars of the genre.
The Auditorium: around 300 people have been registered by now, all of them representing the telenovela´s sector in the word.