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Telenovelas
are the core of programming
In
Europe
A channel with Latin American contents
is launched |
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La
Latina TV has the intention
of expanding to every European country
in the next five years. It has been
launched in France and offers a varied
menu, completely originated in Latin
America. The telenovela Negra consentida,
with only four weeks on the air, already
has its French fan club.
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Guillermo
Spivak, Argentinean producer that
has just launched La Latina TV
channel in France. |
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n the past May 2nd La
Latina TV, property of a group of private
Latin American and European investors, whose
founder, director and main shareholder is Guillermo
Spivak, an Argentinean producer who
has been living in France for many years, has
been launched in all Europe.
One of the key men in this project is Denis
Laforgue, a French executive who did
a great job during the launching process of
the channel TV5 of France in
Latin America. He is the financing director
of the channel and has had a talk with ONLY
TELENOVELAS, Fiction & Formats,
in order to inform that the objective of the
channel is to promote Latin America in Europe.
“Showing the positive sides of the continent
and making Europeans discover the extraordinary
cultural wealth of those countries. It is a
positive, sexy, festive channel and one which
represents the youth, creativity and originality
typical of the Latin American spirit.”
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Denis
Laforgue, financing director. |
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Contents:
the great attraction
It will also present programs which will give
deepness to the issues dealt with but always
giving special importance to the hot style which
characterizes Latin American people. The aim
of investors is to conquer the target of the
Latin community which is already integrated
in Europe but also as Laforgue confirms, “the
main objective is to conquer the European public
avid of new horizons and in love with the Latin
way of life,” states the financing director.
For the time being, the satellite Astra
1E, which covers all Europe, is available
without codifying. The channel is also distributed
by cable, satellite and ADSL operators in the
entire continent. In France CanalSat
(Channel 54) and Free can be
watched. It will also be available on cable
in Germany, Belgium, Switzerland and Luxemburg
and by satellite in Spain, with the objective
of covering every European country in the next
five years.
What
programming is being included?
“La Latina TV is a generalist channel;
it offers the best of the Latin American productions:
telenovelas, series, films, documentaries, music,
sports and magazines share the screen in a dynamic
and balanced way.” They are interested
in all kinds of programs produced in Latin America,
or which have a thematic related to the continent,
to show Europeans that Latin American programs
have the same technical and artistic level as
North American and European programs and in
this way promote the circulation and distribution
of those programs in Europe.
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Negra
consentida has turned into
a success in France and has a
fan club. |
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Do they consider
they can open the door for French people to
have a try with telenovelas?
French people have already tried American
soap-operas. That is the reason why we are convinced
that proposing high quality telenovelas, made
by the inventors of this genre, should convince
them. Considering the mail from the audience
received by the last 4 weeks we have confirmed
we were right. The best test being that the
telenovela Negra consentida already
has a French fan club with its own Internet
site. 
•
Two telenovelas: Negra consentida
(Venezuela, RCTV) and Mirada de
mujer (Mexico, TV Azteca).
• Two series: Tiempo final
(Argentina, Telefe) and 4 amigas
(Argentina, Telefe).
• A telenovela-cartoon: Blanca
y Pura (Colombian-Venezuelan,
Tepuy).
• A news magazine: Oppenheimer
presenta. (Produced in Miami
by Sergio Rojas).
• A magazine about current
issues of the year of Brazil in
France (Bresil-Brésils).
• Sport (beach-soccer in Brazil).
• Documentaries about all
the Latin American countries (from
France, Argentina and Colombia).
• Films (for the time being
Argentinean and Cuban films).
• Music with video clips and
concerts (from every Latin American
and Caribbean countries). |
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China
The first joint venture is born
with foreign participation |
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Sony
Pictures Television International
and Hua Long Film Digital
Production Co. from China
Television Group are
the first joint venture with foreign
participation approved by the
Chinese authorities. This association
is called Huaso Film/Television
Digital Production Company Limited
and it will be known as Huaso.
The biggest part in the company
belongs to the Chinese group,
and the association was approved
after the national government
gave its conformity. In this way,
Huaso has opened offices in Beijing
under the leadership of the general
director Dandan Zhang.
Among the project to be developed
in Chinese language, there are
entertainment programs, situational
comedies, drama series and TV
movies, and they will be distributed
around the whole country.
“China Film Group is the
preeminent company in the PRC’s
movie and TV industry, and we
are honored to be partners with
them in this first-of-its-kind
joint venture with national reach,”
says Michael Grindon,
the president of Sony Pictures
Television International.
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