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Editorial


Telenovelas Giants

Latin America. Telenovelas, Fictions and formats


Taking a look at the world of telenovelas

Watch out Giants,
Dori Media is here to stay!


Madrid became the capital city of the telenovela and fiction genre during the Third World Summit

Summit’s Gallery

Summit’s Gallery II

 
 





The company prepared a varied offer of finished products of different genres. In their wide catalog telenovelas are the protagonists. Youth ones willing to conquer multiple markets in 2006 stand out.

 

  Silvana D’Angelo.  

n Argentina, Telefe Internacional is the top exporter of finished products thanks to the distribution of both their own productions and those from other major companies in the country. One of the big attractions of their 2006 offer is Se dice amor. “This telenovela, starred by Juan Darthés and Eugenia Tobál was launched in its country of origin last December and lead the slot scoring a 20.7 point rating and 53.5% share in its first week of broadcasting,” asserts Silvana D’Angelo, Marketing and International Sales Manager at the company.
The second launching is planned for 2006 and is called El refugio, a youth telenovela with a musical theme from Dori Media International, co-producer of the successful Rebelde Way and Floricienta. “This series has an important line for derivative merchandising and will be included in the catalog. We’re absolutely certain that it will be the most watched telenovela in Argentina in 2006.”
 

  Alma pirata  

Another successful telenovela included in the catalog is Amor en custodia, produced by Enrique Estevanez and starred by Osvaldo Laport and Soledad Silveyra,” says D’Angelo and adds that “it was broadcasted in the 1.30 pm slot and scored a 21.6 point annual average rating and 50.8% share, apart from having an increasing audience throughout the development of the story.”
NATPE will be the ideal setting for announcing the return of Chiquititas, the children series that has been sold to more than 40 countries all over the world and generated a movie, 6 CDs, a magazine (6,700,000 copies), 461 theater performances (attended by over 1 million spectators), more than 40 merchandising licenses
 

  Chiquititas  

and a profitable web business. “After 6 successful seasons –aired between 1995 and 2001– the launching of this new version, produced by Cris Morena Group, RGB and Telefe Contenidos, is due to take place in March 2006,” assures the Sales Manager.
Additionally, Telefe International will air Alma pirata (a youth series from Cris Morena Group and RGB, the producers of Floricienta and Rebelde Way), which will be one of the strongest bets for young audiences in 2006. Doctor miniatura (children fiction and
 

  Amor en custodia  

entertainment program: a new concept introduced by Endemol Argentina), Ambiciones (a love thriller from Telefe Contenidos), Numeral 15 (8 serial program episodes directed by the most prestigious Argentinean directors and produced by Endemol, based on an original idea of Fire Entertainment), Amor mio (a love comedy from Cris Morena Group and RGB), Sálvame María (a telenovela from Redlojo Entertain-ment) and the 2005 season of Floricienta, among others.







 


TITLES

Brazil
Rede Record invests in studios


Mexico
TV Azteca
Growing stronger in Mexico
and United States


Argentina
Telefe International
They launch a new catalog