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Third World Summit
of the
Telenovela and Fiction Industry
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The third
version of the World Summit of the
Telenovela and Fiction Industry
provides us new analysis elements
from different points of view and
multiple places all over the planet.
Since the first Summit we have accumulated
data, statistics and experiences,
and the access to this first-hand
information becomes a valuable element
when defining policies and strategies
as well as making good decisions
in investments.
Once again it is clearly shown that
the Summit performs another function
of vital importance: that of becoming
the scenery for multiple agreements
aimed to increase the production
capacity, permanently develop product
quality and consolidate itself within
the worldwide market of entertainment.
The diffusion carried out by the
most important media in America,
Europe, Asia and Africa –like
El Nuevo Herald
from Miami, El País
and El Mundo from
Spain, Globes magazine
from Israel, numerous TV channels,
interviews, press reports and many
other media expressions– makes
the Summit the most important event
of the Telenovela and the Fiction
Format Industry on a worldwide scale.
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It is an event that promotes
the National TV Industry of the host country
where it is held, stimulates economical
agreements, strengthens international
relations for the entertainment production,
and boosts promotion and marketing elements,
among many other benefits. For these reasons,
many countries have been put forward as
hosts for the Summit’s fourth version
in 2006.
Academic sectors who are interested in
the results of each version of the Summit,
associations that need better-quality
information to act, channels that demand
consultancy for their scheduling decisions,
producers who require updating to get
better results, writers, artists, independent
producers, scriptwriters, and creators
who want representation contracts, all
of them attend the annual meeting, as
a way of consolidating the globalized
model and as a display of the industry
for the XXI century.
This new model is not a three-day event
as the events of the industry used to
be, but a dynamic and permanent model
concentrated in this industry meeting
in a determined date and place but constantly
functioning in space and time. It has
beneficial and constant effects and promotes
economical development with the agreements
reached there. All of this permits us
to conclude that the IV Summit will be
a much more articulated meeting. We look
forward to meeting you again in Madrid
in October 2006. |
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*
Orlando Herrán is a lawyer specialized
in Transport and Telecommunications, with
a Master in Media. Media and Transport
Company Consultant. Legal Advisor of TVMAS
and ONLY
TELENOVELAS, Fiction & Formats.
He did a master in Political Science,
International Relations, and Political
Economy at the Institute of High Studies
for Development, at San Carlos Diplomatic
Academy in Colombia, in agreement with
the Institute of Political Studies from
Paris. |
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