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TITLES Mexico Ecuador Eastern Europe & Asia Industry Topics Data & News |
MAIN Contents • Editorial • Telenovelas Giants • Telenovela Stars • Taking a look at the world of telenovelas Telenovelas, Fiction and Formats • Europe • Asia • Africa • United States: The powerful Hispanic market • Business • Only CEO's • Latin America Writers Seedbed • RUSIA • UKRAINE • Investigation • BUSINESS PEOPLE as actors of the industry |
still rule in Eastern Europe
“But canned productions still work and in many cases they generate larger economic incomes for clients. Particularly in the case of small economies or those who require them for outside prime time. For instance, in the same territory we have the canned and the local versions of Lo que callamos las mujeres and both are doing wonderfully. The cost of the canned version is lower than that of the local production, which brings good results outside prime time, and, on the other hand, the local version represents a larger investment for the company but brings very good results on prime time.” Vinay literally knows every market in the world. He has held the presidency of Comarex, the Mexican company that deals with the task of bringing high quality entertainment to every corner of the world where there is television, and especially with the exclusive distribution of the powerful Mexican TV Azteca.
Since 1993 he has been working with the highest standards in the distribution of films and TV programs to national and international broadcasters.
Eastern Europe is one of his strengths, and productions like Lo que callamos las mujeres, La heredera, La hija del jardinero, Belinda, Cuando seas mia, Un Nuevo amor, among others, have had very good results. These are territories where, according to the executive, on-screen changes “appear due to competitive strategies, the emergence of new communication media (like mobile phones and the Internet), and lower costs of local productions.
This is a factor that is being experienced at an international level,” states Vinay.
Eastern Europe is one of his strengths, and productions like Lo que callamos las mujeres, La heredera, La hija del jardinero, Belinda, Cuando seas mia, Un Nuevo amor, among others, have had very good results. These are territories where, according to the executive, on-screen changes “appear due to competitive strategies, the emergence of new communication media (like mobile phones and the Internet), and lower costs of local productions.
This is a factor that is being experienced at an international level,” states Vinay.
He says that telenovelas rule in many Eastern European markets, except Poland and Hungary, where there has been a significant reduction in their acquisition. Regarding the decrease in the sales of canned products, he states: “The increase in local productions has caused many canned products to go to other slots outside prime time, or that broadcasters organize mixed schemes that allow them to improve return profit margins. This is the case of many Asian and Eastern European countries.
What kinds of telenovelas are doing well?
People want to see the “pink” or classic telenovela, even though there is always some story which breaks the patterns and becomes a huge success, but it is temporary.
What kinds of telenovelas are doing well?
People want to see the “pink” or classic telenovela, even though there is always some story which breaks the patterns and becomes a huge success, but it is temporary.
reality shows
Eastern Europe has entered the reality show business with the right foot. Products like El elegido and Gran hermano have seduced the Czech Republic and some local channels have created very interesting formats.