Editorial


Telenovelas Giants


Telenovela Stars


Taking a look at the world of telenovelas


• Romania
Kings of prime time talk shows,
reality shows and entertainment

• Russia
Searches for formats in
Latin America


Telenovelas, Fictions and Formats


Europe
• Germany
A marketing hit that goes
beyond borders

“We seek cooperation with Latin
companies to develop telenovelas in
Germany”

• Ex-Yugoslavia
Telenovelas: a sure success

Increase in the production
of local telenovelas

Asia
• Korea
MBC Intensifies the production of
drama series for the whole world

Korean dramas look for new markets
in Asia, Russia and Latin America

Korean Broadcasting Institute
A vital support for the industry

Demand for educational programs

Supporting and promoting
its industry worldwide

• China
On the road to new markets

• The Philippines
ABS-CBN reaches more territories
in the global market

Latin America
• Colombia
Transformation of the
traditional production
scheme. Miniseries on
an upward trend

Getting good ratings with
their own productions

• Venezuela
From great manufacturers
to great buyers

• Argentina
Telenovelas have increased
incomes for open television

Good stories, bad scoring

• RCTV International
One of America’s biggest libraries

• Telefe International
“Europe and Latin
America offer great
opportunities”

Only CEO's


• Cris Morena Group
Exclusive interview with Cris Morena

Global Business


• DORI MEDIA GROUP
Increasing sharply

• DORI MEDIA DISTRIBUTION
Hierarchy in telenovelas

Latin America Writers Seedbed


• “The telenovela is an incomparable vehicle of
communication and entertainment”

• “Americans built up their TV talking to us about themselves”

• The challenge of writing for
the US Hispanic market

• Stella De La Rosa Writing for the European industry

Marketing & Promotion


• Product positioning and integration
An increasing opportunity for formats

TVMASNOVELAS2006

Fourth World Summit
of the Telenovela and Fiction Industry