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Editorial |
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Which are the opportunities and challenges for fiction contents?
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 Globalization is bringing the benefit of broadening the market, but for content producers, distributors and programmers these changes convey several messages. And telenovelas and fiction series are precisely the products or formats now facing the biggest challenges.
The greatest challenge is that as the global market increases and the world’s economy recovers, TV channels will show less interest in acquiring the traditional canned products exhibited in catalogs among a varied offer of economical products. The availability of slots for foreign productions is decreasing and broadcasters only want to acquire the best products in order to rank first on the timeslot.
Nowadays, there is also an upsurge of demands in marketing and for tools to compete because, in turn, channels are becoming producers, achieving indisputable success with their own local features and talent, with a tendency to associate with the most experienced producers.
Of course these moves make these channels – which in other times were only buyers and programmers – become also producers and distributors, placing their own fiction contents and telenovelas (either as canned products or formats) in the international market. But programmers must also be on the alert because competition is bringing pressure to local productions and displacing foreign contents to other slots outside prime time, or in some cases almost forcing them to be taken out of their programming schedules.
The issue about canned products versus formats had never caused so much uneasiness, and distributors following the normal patterns are suddenly running into new players in the millionaire business of fiction formats. Because markets will continue to grow, mainly Eastern Europe, Central Europe, the countries part of former Yugoslavia, Russia and Latin America. Moreover, the most powerful markets, like the United States and Germany, are advancing in the format adaptation business by leaps and bounds.
The World Summit of the Telenovela and Fiction Industry, born in Miami in 2003, keeps up with its purpose of being a meeting point to create a unit of analysis and develop a closed business circuit. Canned products are and will continue to be an alternative option for some channels and a core business for many others. An example of the latter is the Unites States’ Univision, a company that while its competitors invest in their own productions, schedules telenovelas and canned products assuring the money from advertising and increasing their audience. The main topic of the 4th Summit in Madrid starts a debate over a current and future industry matter: which are the numerous opportunities and challenges for fiction contents? |
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ONLY TELENOVELAS, Fiction & Formats - Year III - 8th Edition - October - MIPCOM 2006 |
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Executive Director:
Amanda Ospina
amanda@tvmasmagazine.com
Editor:
Marcela Herrán
redaccion@tvmasmagazine.com
Editorial Support:
Florencia Alvarez
press@tvmasmagazine.com
Translation of texts:
Daniela López
Virginia Vázquez Vaccaro
Paula Nuñez
Idalis Bofill
Mirel Bofill
Translation coordination:
Daniela López
Translation assistance:
Elizabeth Smith
Proofreading:
Virginia Vázquez Vaccaro
Administration:
José Carlos
International Marketing and
Communication Director:
Christina M. Berrocal
Correspondents:
Germany, Patricia Salazar
Argentina, Marina del Rivero
Colombia, Claudia Beltrán and
Monica Moreno
Spain, Elizabeth Marin Casas
Slovenia, Tjasa Kogej
France, Sonia García
Korea, Sanneth Ariou
Poland, Magda Adamcio
Venezuela, Norma Jimenez
Macedonia, Alex Suleski
Correction:
Stella Flilouw
Lay-out:
Thewow!Studio
www.theultrawow.com.ar
Design and Web Programming:
Okiestudio
www.okiestudio.com.ar
TVMAS Corp.
1450 Brickell Bay Dr.
Suite 307
Miami, Fl 33131
Ph (305) 379 3805
tvmas@tvmasmagazine.com
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