Editorial


Telenovela Giants


Telenovela Stars


Taking a look at the world of telenovelas


• France
Little interest in telenovelas

• Jordan
Why are telenovelas declining in the Arab
World?

• Australia
Eyes on the Latin American Markets World
Wide Entertainment

• Malaysia
Formats win over finished products

• Germany
Invades the market with its successful
telenovelas

• Business People as actors of the
industry

Europe:
Telenovelas, Fiction and Formats


• Germany
Not only produces but also exports
telenovelas

• Poland
They produce telenovelas and ensure
the sales of both finished products

• RCTV International: a 25-year success
Venezuela - The cradle of telenovelas


TVMASNOVELAS2006

Fourth World Summit
of the Telenovela and Fiction Industry

• Boom of telenovelas, short and long series,
both as canned products and formats

• World Summit between the giants of the
fiction industry

• Who takes control over the business of
telenovelas and fiction series?

• Explosive statements...
The Summit according to the experts

• Production: Experiences in Miami

• The telenovela, media support for
sustainable development

• Europe and Asia: two markets increasingly
interested in canned telenovelas and formats

• Telenovelas come into vogue worldwide
and achieve large audiences

• The telenovela market in Ukraine. The best
formats, the best ratings. What do 
Ukrainians need?

• The Bulgarian reality show of the
telenovela

• Winds of change for the telenovela and
fiction genre. A new impact coming from 
Europe. Taking risks in order to succeed

• The US Hispanic market and its challenges

• Peculiarities of the Russian telenovela and
fiction industry: current status, development
prospects and A-MEDIA as an example of
the dynamics of the Russian industry

• Opportunities in the new distribution
platforms

• Programming and promotion. The setting
of niches on Day Time and Prime Time

• Open Forum and Debate

• Youth and family telenovelas lead success