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| France |
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| Little
interest
in telenovelas
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The decrease in
the interest in telenovelas in France is due to the fact
that, for the time being, they are considered lowquality
products,” states Amandine Cassi, Head of Research and
Format Services at EURODATA / Mediametrie. |
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She explains
it was thought that with M6 acquiring Rubi the doors
would be opened for canned telenovelas in the country,
but the audience’s interest rather fell off. Due to
this, French producers and broadcasters are getting
ready to produce locally and are considering buying the
German version of Betty la fea to make their own
adaptation. The success in the country is the
traditional series Saint Tropez, from the Marathon
Group, although some other productions are
precisely from Latin America, like Los Roldán and
Rebelde Way from Telefe in Argentina. |
This is how the executive explains it in an
interview granted to this magazine in the last World
Summit of the Telenovela and Fiction Industry. She also
says this does not happen in Germany, where telenovelas
are a boom, like in Italy. “The story is just starting
with Storm of Love, the telenovela that Bavaria Media TV
broadcasts on RAI. But this is a normal process and
maybe there is a future for telenovelas in France, since
for a long time reality shows weren’t a success in the
country and now they definitely are,” she explains,
and adds: “In 1999, Big Brother was a boom in Europe
and the French said we didn’t like reality shows. But
in 2001, The Loft – an adaptation of Big Brother –
was launched with great success. Currently we have a
series that is like a telenovela. |
| Plus belle la vie on
Channel 3, a public TV broadcaster, has been widely
accepted, although it started slowly. We need to give
some time to telenovelas so that they start being
successfully accepted by the audience, points out
the expert. Amandine Cassi is an expert in formats
and responsible for the NOTA service, the constant
tracking and monitoring system of new TV programs.
Likewise, EURODATA / TV Mediametrie, based in
France, is dedicated to producing international
data banks for sweepings and TV ratings for more
than 70 territories around the world. |
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