Alejandro Parra, responsible for development and strategy of TELEFE International.

Floricienta – from Cris Morena Group

“We are facing an opportunity which seemed restricted with this production”, highlights Michelle Wasserman, Telefe International sales executive. “and we have made agreements with countries such as Russia, Yugoslavia and Turkey in Europe, and Mexico, Ecuador, Chile and Bolivia in Latin America. We are holding talks with Colombia and Venezuela, which do not often buy Argentinian telenovelas historically because they produce this genre, but they consider Resistiré a different telenovela resembling the American thriller style with Latin basis and they dare to repeat the Argentinian success.”

The teenager telenovela,
Marketing: Basic support

“Rebelde Way was sold to more than 30 countries, including Latin America, Europe and Asia. The sales efforts were followed by a marketing task made with our Promotion and Advertisement Area. In 2003 we released the second ERREWAY CD, the musical group that star the series and began a tour with 20 concerts in Israel, and then Ecuador, Dominican Republic, Paraguay, Peru, Uruguay and other countries ” explains Silvana D’Angelo.
The truth is that the international sales, marketing and communication team headed by Silvana D’Angelo turned into one of the most efficient and dynamic teams of television products in the region in the last three years. Undoubtfully, Telefe International has invested resources and efforts in taking part and having a strong presence in international events and sponsoring new events. “Telefe International constant characteristic is the increase in the conquered markets in the last three years and the high performance in Marketing, Communication and Sales leaving behind enormous groups such as Globo, Cisneros and Televisa among others”, expressed to TVMAS Tomás Cohen, Grupo Forum Media and Communication Advisor for Latin America,” a result from the work D’Angelo is carrying out, a basic part in business development and the staff she has formed for sales and marketing.


2004 releases

Telenovela releases will add this year to the varied and wide catalogue achieved in a decade. They will be broadcast by TELEFE and Canal 13 among others during the first half of the year. Some of these productions are clearly confronted with the same schedule.
Among TELEFE Contenidos productions, Natalia Oreiro, new telenovela, El Deseo comes out. It will take the prime time as from April onwards. “It will mean a sure bet for our customers”, says Silvana, “ because she is an international level actress. It was sold at Mipcom 2003 to many different customers and we are negotiating with Latin channels to sign at NATPE. Being a production from the same writers as Resistire, it will go far beyond the traditional audience to a more ambitious and successful bet”.
Another new production from Telefe Contenidos, Algo Contigo, from Daniel Del Bene and Oscar Ibarra, will be starred by Gianella Neyra, “the same from Yago, Pasión Morena”, now with the heartthrob and tango singer Juan Darthés. It is a love and mystery story within the judicial system. It will be broadcast in the traditional Telefe telenovela slot at 1 p.m. (Where the successful Muñeca Brava, Luna Salvaje and Yago were broadcast) and it will be available in March- April”, adds Michelle Wasserman.


Pol-ka brings Padre Coraje

With the new Pol-ka production, Padre Coraje, the audience will be able to follow the handsome Facundo Arana starring again a daily program at 10 p.m. as from April 2004 on Canal 13. The story seems interesting and it is situated in the 50s in the countryside. “Epoque telenovelas are less produced because of their higher production costs. At the same time, since they are few, they are highly demanded”, emphasizes Silvana D’Angelo, but this is an epic story with a hidden hero searching for justice in a deep love story and reveage which will attract the international audience since the very start after the popularity Facundo Arana got in Muñeca Brava, sold to more than 40 countries with high audience in all of them and Yago Pasión Morena, also one of the best sold telenovelas”.


Central Park
Jesús el Heredero with scenes in Italy

Raúl Lecouna’s production company is producing with Yair Dori International, Jesús, el heredero. Somehow it is a spin-off of Soy Gitano, the Pol-ka telenovela broadcast in 2003 on Canal 13, since the beautiful star couple of Joaquín Furriel and Malena Solda appeared there. Jesús, el heredero will be also broadcast on Canal 13 screen in the 7 p.m. prime-time. “This production has strong European styles (many scenes will be filmed in Italy), with country scenes, a very strong script and a mixture with great originality of bible references and classical telenovela components, a very well done mixture for the lovers of the pure genre”, says D’Angelo and adds with enthusiasm, ”when I first saw the images I realized we have a very strong product for 2004 together with our international offer, that will meet our expectations since at Natpe and MipTV we will undoubtfully have one of the most varied and attractive catalogues in the market”.

	Telefe International ha incorporated the distribution of the RGB production company telenovela “Abre tus ojos”, now on air with good results on Canal 13, Artear, at 7 p.m. in 2004 for the European and Asian continents.