anal 7-TVN is a national channel and has become the only Chilean channel that has steadily sustained utilities for the last ten years and besides, it has been the top one in the prime time with its own telenovelas. Chile is a country in the south of Latin America made up of 13 regions with a population of 15 million people of wich, 5 million 410 thousand of them live in the capital city, Santiago de Chile.

The Group of producers from Chile and Ernesto Lombardi from TVN, Channel 7 in the last MIPCOM in Cannes.

From Chile to the world

“Last decade remarkable results have encouraged us to develop another simultaneous project to the production of a 6-month telenovela and we are producing a third telenovela. This is about the creation of an area of young telenovelas production”, David Belmar explains to TVMAS from their own studios in Chile during our recent visit to those extraordinary facilities. Their stories are also being bought to be adapted such as Amores de Mercado, acquired by Telemundo from the USA which is now under production in Miami.
The channel managers gave an important step at last MIPCOM where they had a booth to show their products.

	David Belmar, Producer Director TVN.

“We are proud of offering high quality products because it took us many years and big investments to specialize ourselves in telenovelas. We have trained our people in different Latin American industries. We have created script writers workshops with relevant people from world literature, film and theatre industries and we have worked with professionals and technicians graduated from important universities. In other words, we have professionalized this job of making telenovelas and television products in general”, said Ernesto Lombardi, commercial director and Daniel Belmar, executive producer. Among their most successful love stories we can mention Amores de Mercado, Romané, Pampa Ilusión, Circo de las Montini and Purasangre.


Canal 13 fierce competence

Facing this Canal 7 huge growth, its competitor, Canal 13, once the leader, installed its own drama area and bet with a successful telenovela as Machos last year. Its topic is men and the mysteries around them. Its script writers, Coca Gómez, Sebastián Arauz and Pablo Yánez, have captured an audience that did not usually watch telenovelas. “We tried to reach young public to start showing another position”, explains Verónica Saquel, executive producer, in Canal 13 production studios where she was exclusively interviewed by TVMAS. “In an adult language we have serious conversations and we speak about different topics related to familiar planning, homosexuality and the Church role today. All this, from a male point of view. To get to know the mystery of being man is to speak about these young people topics: men virginity, ways of relating themselves in a funny way and how they live with women today”, says the Chilean successful telenovela producer and the person who gave the idea.

	Veronica Saquel Producer and Enrique Garcia Fernandez Executive Director -Channel 13 -Chile.

Machos is a phenomenon with an average of 44 points of rating during a whole chapter, even with 50 point peaks, which shows a growing tendency since the beginning of this telenovela was not so good. “To penetrate international markets we had to include neutral Spanish and excellent outdoors scenes supported by breakthrough technology and high quality art and photography work”.
Sony Television International acquired the telenovela for its international distribution during the First Telenovela World Summit held in Miami last year, where the product was introduced by Canal 13 executives in its first stage of production.

The Leaders of the Telenovela Age     "We started with La Venganza played by Gabriela Spanic, an actress who was with Televisa which helped much in the tone we wanted to give it. To produce is important to Telemundo because co-productions did not do well since co-producers adapt to their markets and we, to ours. The solution is producing for this market. "     James Mc Namara, President and CEO -Telemundo