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Taking a look at the
world
of telenovelas
Production
expectations for croatian telenovelas with Latin
America
Janos
Roemer, HRT speaksperson from Croatia National
Television, told TVMAS:
“If there is a future project of “HTV-telenovelas”,
it will be under discussion among the department
heads of our channel, but we think it is too
remote. First of all, we are far from finding
someone to write the script. For the time being,
we deal with not very important telenovelas
and few chapter series, but we do not know if
there will be a daily production yet. In relation
to this, we should emphasize that in HRT programming
and executive departments we want to give a
chance and support our Croatian productions
and writers.
Saber Amar, International
to Walt Disney Television
 dding
to the Disney spectators concept of “family”
, Portugal NBP producer telenovela introduced
in the market where this genre is an exception
becoming the first Portuguese telenovela that
interested this content giant. In a recent interview
by TVMAS
to Manuela Caputi, Marketing and Sales
International Director from NBP, explains that
“It is not the typical telenovela structure
with violence and teardrops, it is a fresh and
new telenovela with beautiful people in a marvelous
landscape, on amazing beaches and water sports
and dolphins. Its target is a young audience
and it adjusts perfectly to Disney contents."
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Manuela
Caputi, Marketing
and Sales International Director
and Fernando Barbosa vicepresident
Walt Disney Telvision International. |
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Which motivation did the
American giant have to acquire it?
In fact, it is not a Latin American tele-novela,
but it is a European one for a typical market.
There are specific mar-kets for this kind of
products in Latin America.
To Walt Disney International
the genre telenovela has meant entering into such
a juicy business as the one they have already
established. The sale of 12 telenovelas in Latin
American countries is the boost to enter with
this product into Europe and Asia through the
diversification of its catalog with specific products
for specific markets. To NBP it means a gap that
opens with a major and the Portuguese telenovelas
could easily get involved if the product adjusts
itself as Manuela Caputi explains: “It is
not on air yet because we had to edit it in less
chapters and introduce much Latin music to meet
the necessities of the international market”
Sold to TV Azteca and dubbed into Spanish
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A
European one Telenovela for a typical
market. |
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Saber
Amar, a fresh and juvenille story
of NBP from Portugal. |
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Reliable
sources informed us that this telenovela will
be dubbed into Spa-nish by TV Azteca, Mexi-can
company that bought it to broadcast it. NBP
te-lenovelas are successful in Portugal and
they do well in similar markets as Caputi assures
“Now we have given the step and we should
improve the product to adjust it to the markets
where it can be a success.”
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